Client

A deep survey, easy to read

IDIS · Pesquisa Doação Brasil website

We took the Pesquisa Doação Brasil to a website where anyone can find, understand and cross-reference data on giving in Brazil.

Top of the 2022 edition website, with four headline figures

Top of the 2020 edition website, with four headline figures

Chart cross-referenced by region of Brazil, with the data cross-referencing box

Frame from the launch video with the causes that move donors most

The challenge

The Pesquisa Doação Brasil is the only survey in the country dedicated to the behavior of individual donors. It runs to dozens of questions, each with its own breakdowns and tables. The challenge was fitting such a deep study into the routine of the people who use it most: nonprofits and the press, who need to find a figure fast and understand what it says.

Strategy adopted

Built for the people who use it

Nonprofits and the press: people who need to find the figure fast.

From highlight to detail

The main findings at the entrance, the full study for anyone who wants to dig in.

The breakdown people look for

Cross-references made right in the chart, no spreadsheet download.

Combined know-how

IDIS, Ipsos and Métrica.Social deciding together how to show each figure.

What we delivered

Survey websiteTwo editions, 2020 and 2022

Data cross-referencingRegion, income, age, gender and more

Chart designThe right type for each figure

Navigation by sectionIn the menu and the results

Lead captureSign-up on the survey download

Explainer videoA summary for the launch

Development process

Find, understand and cross-reference the data, all on the website.

We worked side by side with IDIS, which coordinates the survey, and with Ipsos, one of the largest research companies in the world, which conducts it. They brought the data; we brought the way to show it.

The strongest numbers right at the top

Before any menu, the header already delivers four headline figures from the survey, like the 84% of Brazilians who give. It is the invitation to go find out the rest.

pesquisadoacaobrasil.org.br/2022

Top of the Pesquisa Doação Brasil 2022 website, with four headline figures: 84% of Brazilians give, 48% give money, 36% give money to NGOs and 88% of Gen Z believe giving makes a difference

Highlights on the home page

Right below, the home page sums up the edition's biggest findings in short charts: how many Brazilians gave, how much was given, which causes move people most and what people think of NGOs. Anyone in a hurry leaves with the essentials.

pesquisadoacaobrasil.org.br/2022

The highlights section on the 2022 home page, with the chart of how many Brazilians gave in 2022

Cross-reference data in one click

Who gives money and who gives in each region were separate figures. We built a system that crosses them inside the website itself: on every chart, people pick a breakdown, such as region, income, age, gender or education, and the chart redraws on the spot. Finding out which region gave the most money became a single click.

Chart of who receives cash donations, first in total and then cross-referenced by region of Brazil, with one colored bar per region — Scroll inside the screen to see the chart redrawn by region.

The survey in sections, the website too

The survey is organized into thematic sections, such as donor profile, characteristics of giving and Gen Z. The website mirrors that logic in the menu and in a submenu inside the results, with arrows to move from question to question. People always know where they are and where they can go.

pesquisadoacaobrasil.org.br/2022/resultados/grupo-6

Results page of the 2022 edition in the Gen Z section, with the submenu of the survey's seven sections and arrows to move between questions

The right chart for each figure

Together with the IDIS team, we chose the chart type for each piece of information: bars for rankings, grouped bars to compare editions, donuts for proportions, a map for regions. All drawn in the survey's identity, so the figure reads on its own.

Dotted map of Brazil with the share of institutional donors by region

Bar chart of the main causes people give to

Grouped bars comparing perceptions of NGOs in 2022, 2020 and 2015

Download it, leave your contact

The full survey, as a PDF with the tables, sits one form away: name, email and organization. Every download becomes a contact for IDIS to keep the conversation about giving culture going.

pesquisadoacaobrasil.org.br/2022

Download the full survey form, with name, email and organization fields and the Download button

A video for the launch

We produced a minute-and-a-half explainer video with the main findings and a tour of the website, used to promote the survey.

The artwork

Screens from both editions and frames from the launch video.

2022 results in the Gen Z section, with a stacked bar chart

Video frame: Pesquisa Doação Brasil 2020 title with hands holding a heart

Video frame: chart of the causes that move donors most

Video frame: 74% of Brazilians believe NGOs are necessary

Video frame: the survey website open in a browser

The legacy

The Pesquisa Doação Brasil got a home of its own: a website that carried through two editions, where nonprofits and journalists find the figure they need, cross it with the breakdown they want and download the full survey by leaving their contact. A deep study, now easy to take in.