Client

Energy explained in one minute

Instituto E+ · Explainer videos

Technical studies on the energy transition became one-minute explainer videos, ready for social media.

Video opening: Infográficos E+, energy intensity

Video frame with the definition of energy intensity

Video frame with the bars for Brazil and the European Union

Video frame with the change in industrial energy intensity

The challenge

Instituto E+ studies the transition to renewable energy alongside the sectors that drive the economy, such as industry. These are dense studies, written by specialists. The challenge was taking that knowledge out of the report and into society, so people realize the energy transition is their business too.

Strategy adopted

From specialists to everyone

The studies speak to industry; the videos, to society.

One minute

The attention span of social media, without losing the data.

Hear and see

Narration and infographics tell the same story together.

Made to travel

A format that runs on many channels.

What we delivered

Plain languageTechnical studies translated

NarrationThe voice that leads the video

Infographic drawingsIcons and illustrations on screen

Animated chartsData that moves through time

One minuteSocial media length

Many channelsYouTube, Instagram and TikTok

Development process

A technical study, told in sixty seconds.

Each video starts from a topic in E+'s studies and becomes a short story: a concept explained in one sentence, a chart that moves and an invitation to learn more.

Technical, but digestible

Energy intensity is a concept with a hard name. The video settles it in one sentence: it is how much energy a country uses to produce wealth. The lower it is, the more efficient the country.

Narration and drawing on the same beat

The voice leads and the drawing follows: every sentence gets an icon, a number or a line on screen, in step with the speech. You can follow it by listening, by watching or both.

Video frame with an energy icon and the definition: energy intensity is the use of primary energy to produce one unit of GDP

The data moves

Instead of a table, the chart travels through time: a clock marks the years while the bars for Brazil and the European Union change size. In a few seconds it is clear that Europe became more efficient and Brazil did not.

Video frame with energy intensity bars for Brazil and the European Union in 2015 and a clock marking the year

One minute, made to travel

At about one minute, the video speaks the language of social media and works across channels such as YouTube, Instagram and TikTok. At the end, it points to the full studies on the E+ website.

Video frame with the change in industrial energy intensity in seven countries, from 2000 to 2017

The artwork

Frames from the video, from the title to the last chart.

Video opening: Infográficos E+, energy intensity, energy turned into wealth

Video frame: a falling line with the sentence the lower the energy intensity, the more efficient the country

Video frame with the bars for Brazil and the European Union in 2015

Video frame: industry accounted for 34% of energy consumption in Brazil in 2018

Video frame with the change in industrial energy intensity from 2000 to 2017

The legacy

E+ gained a format to take its studies beyond specialists: short videos, with narration and data drawn on screen, that explain the energy transition to people who have never read a report on the subject, and end by inviting them to the full studies.